"It's an arms race": Showtime boss expects TV spending to reach $100 billion

TheWrap

“There’s a lot of people paying top dollar and it’s definitely gotten more expensive, no question about that,” said Showtime CEO David Nevins said at The Wrap conference on Tuesday. “There’s no question – it’s an arms race.” Nevins said about $85 billion is currently being spent on TV content, with $19 billion of that coming from streamers Netflix, Amazon, Hulu and Apple. He predicted that in two years, spending will reach $100 billion, with the streaming companies paying $30 billion for content.