HBO Max's ad-supported subscription may add commercials before movies

Variety

The WarnerMedia streamer is considering selling ads for a “brand block,” a new commercial concept that runs before a movie starts. “It’s very simple math from our perspective," says Julian Franco, senior vice president of product management at HBO Max, in an interview with Variety. "Don’t interrupt the story if you don’t have to. If we can create meaningful products that will bring advertisers close to the content, customers will have an appreciation for that brand."