Netflix's Seinfeld deal could bolster its relationship with Jerry Seinfeld

The Motley Fool

Seinfeld already has deals with Netflix for standup specials and Comedians in Cars Getting Coffee. But having a relationship with Seinfeld is something that Netflix's competitors for the Seinfeld streaming rights didn't have. "Seinfeld (the sitcom) rights could strengthen the efficiency of its existing deal with Seinfeld (the person)," says Adam Levy. "Inversely, its existing deal with Seinfeld (the person) increases the effectiveness of its new Seinfeld (the sitcom) deal to keep subscribers engaged. That could make the premium over The Office or Friends worth it for Netflix, but not for Netflix's competitors.'