Will Lori Loughlin's indictment hurt her role as the face of Hallmark Channel?

Jezebel

Loughlin is best known for playing Aunt Becky on Full House and Fuller House. But since 2013, Loughlin has established herself as Hallmark Channel's best-loved actor, starring in the Garage Sale Mysteries movies, the drama series When Calls the Heart and Hallmark's famous Christmas movies. According to Stassa Edwards and Kelly Faircloth, Loughlin "embodies the network’s feel-good brand, exuding the warm charm, accessibility, and homey comfort that has made the Hallmark Channel a major ratings player... Loughlin has managed to corner every environment of Hallmark’s ecosystem, starring in many of the network’s Christmas movies, a feel-good faith and family-focused period drama, as well as the kind of cozy mysteries that have come to define Hallmark’s sister network, Movies and Mysteries. She’s fully embraced Hallmark’s idiosyncratic iteration of fame, an actress who is recognizable without being intimidatingly famous, who vaguely conjures up the nostalgia that the fuels the company. In her varying roles, she’s ready with a smile under soft light; she’s the kind of woman viewers eagerly welcome as a friend or extended family member." For now, it's unclear whether Laughlin's recent troubles will affect her role on Hallmark. A judge on Wednesday cleared her to return to Canada to film various Hallmark projects. Meanwhile, a spokesperson for Hallmark's owner Crown Media would only say of Loughlin: “We are aware of the situation and monitoring developments as they arise. Thank you.”

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