Will the coronavirus-fueled boost in TV viewership last?

Variety

It's clear from the Nielsen data that people are tuning into broadcast TV for an escape more than they have in previous years, and they've been watching with their kids as family-friendly programming has seen the biggest boost. "However, sources at all four major networks stress that in terms of programming, they are in highly uncertain territory," says Will Thorne. "With virtually every production around the globe shut down for an unknown length of time and the traditional pilot season all but decimated, there is a possibility that the networks will run out of original content to put on the airwaves. So while the temptation may be to throw new shows into the ring and perhaps change things up when it comes to the traditionally rerun-heavy summer schedule, everyone is in a 'play-it-by-ear situation,' according to multiple sources."